The BodyBoss Story
In 2015, at the age of 25, I started this company with an idea: to provide portable resistance strength and fitness training to anyone at any strength level wherever they wanted. My inspiration for BodyBoss started...
At that time I was working full-time for another company, giving my best to this commitment during the day and working well into the night on BodyBoss. I was able to eventually launch version one - our metal base BodyBoss on KickStarter. We received backing of around 300 commitments and raised just over $62,000! We were able to meet the demand for these products and even managed to break even doing so. After this initial success, I was able to quit my full-time job to concentrate fully on this new adventure. During the next year, my focus was developing the BodyBoss into a much more portable unit, a high grade injection molded version.
Of course, like most startup companies, I spent all my savings, lived hand to mouth, and went into debt. We eventually found an amazing partner to help engineer and manufacture the next version of BodyBoss which allowed for greater portability and functionality. Again, we went to the KickStarter community and eventually IndieGoGo as well, to ask Backers to help us launch the next version - BodyBoss 2.0. The success was greater than I could have even imagined, and in the next 7 months, BodyBoss 2.0, our newer, better, lighter, more portable system received over 4,500 Backers.
I'll be forever indebted to this group of amazing early adopters who helped us turn our dreams into a reality! Fulfilling those 6,000+ units was no easy task, and brought on huge learning curves for me and the team. Prior to this, I had never shipped product domestically, let alone internationally. I had no experience dealing with tariffs, import taxes, customs, or any of the logistics required to bring a product to market! I can honestly say, if it weren’t for the supportive, loyal, patient Backers who journeyed with us over the last year, we wouldn’t be able to offer the BodyBoss 2.0 to the community today. Your fitness, wellness, and health goals are what drive us to deliver. We want to provide the tools for you to access resistance strength training anywhere you want no matter your fitness level in the environment or locations you choose. And ultimately we aspire to teach, train and motivate you to achieve fitness for a better and longer more capable life. There is some neat stuff in the works! We have early development already started on some amazing tools that we know will help you continue to reach your fitness aspirations - stick with us!
Blessings to you all, my friends, and with much appreciation! - Ross!