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A Letter from Our CEO


Our team has made a lot of great changes in the last few weeks, and we wanted to share some exciting progress with you! Today, I wanted to start with a letter from our new CEO.

Hey Bosses,

I am writing to introduce myself. My name is Mike Bornhorst, and I am the new CEO of BodyBoss. Prior to BodyBoss, I was a CEO of a business that sold hundreds of millions of dollars in merchandise online. I joined Ross and the team because I saw the passion from him and this amazing community, and I see so much potential with the wonderful product we are offering in the BodyBoss 2.0. I know I can help the company as it grows.

We have had amazing success over the last 8 months, and frankly, were not prepared for the volume of orders. So, to those of you who are still waiting for your product, I sincerely apologize. Amazingly, we sold over 6,000 units in 60 countries, but unfortunately, got behind on the manufacturing and logistics resources it takes to deliver those 6,000 gyms. We are fast learners, are investing quickly, and expect to have almost all of the approximately 500 orders older than 60 days resolved in the 2 to 4 weeks.  Those without outstanding orders were sent this letter by email.

Today, our manufacturing partner can produce over 10 times the volume we experienced over the last 8 months, and we are limiting for the short term the countries we will be selling in until we can hire the resources and the expertise to support the logistics for delivery in all countries. Do not worry, no matter where you are we are working hard to get you your order. Thanks so much for supporting us and helping us get started on our mission!

Our mission is to build an exceptional brand that brings affordable, safe and high quality resistance training products and training programs to people and fitness experts worldwide. I can’t wait to share with you the plans we have on the service side with our virtual workouts. Stay tuned!

Please reach out to us at if you have any questions or comments.


Mike Bornhorst

We are very excited to have Mike on board and hope that you are too! Thanks, Mike!

Don’t forget, Kristi will be hosting a live workout tomorrow, Tuesday, April 11th at 6 pm EST. Subscribe for a reminder before the workout begins! Over 300 Bosses joined us live on Saturday!

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  • Erin Geribon
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